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Research papers

Emotional responses to brands and product categories

Emotions are associated with everything we experience, including communication, purchase and consumption related to brands.Emotions are unconscious underlying elementary processes, to be distinguished from feelings. Emotions can be observed as...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Authors: Flemming Hansen, Larry Percy, Rolf Randrup
September 19, 2004
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Citation

Hansen, Percy and Randrup (2004a, September 19). Emotional responses to brands and product categories. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/emotional-responses-to-brands-and-product-categories


Research papers

Profiling media users

The paper presents a two-dimensional value system centered around modern traditional and individual versus social orientation, and shows how the dimensions are derived and how they relate to other comprehensive value systems such as VALS, RISK, CCA,...

Catalogue: Seminar 1998: Towards Total Communications Strategies
Authors: Kristian Arnaa, Rolf Randrup, Suzanne Beckmann, Flemming Hansen
Company: KANTAR TNS Malaysia
October 20, 1998
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Citation

Arnaa, Randrup, Beckmann and Hansen (1998a, October 20). Profiling media users. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/profiling-media-users